Plant Virginia Natives marketing partnership Goals

Based upon feedback from partners-at-large, a steering team of members identified the following GOALS for the Plant Virginia Natives marketing partnership:

  1. Increase collaboration and coordination among partners engaged in native plant education, communication and marketing.

  2. Increase Virginia Grown native plant stock (availability).

  3. Increase the availability of native plants at local plant retailers.

  4. Increase demand and use of Virginia native plants by:
    Landscape and land use professions (inc. engineers, L.A.’s , anyone who specify for land development/use)
    Homeowners
    Landscaping and demonstration restoration projects on public lands (state, federal) and also private (landowners or non-profit ownership)

Development of Action Plan

The steering team outlined strategies and action items under these goals, and developed an Action Plan - a working document and a guide for advancing the partners shared priorities.  It describes the activities that partners are collectively taking, or can take, to leverage resources and the diversity of our partnership to advance the goals of the partnership.

Download Action Plan - Goals, Strategies and Action Items (PDF)

FOR MORE INFORMATION

Virginia Witmer
Coordinator, Plant Virginia Natives Initiative
Outreach Coordinator, Virginia Coastal Zone Management Program
Virginia.Witmer@deq.virginia.gov
(804) 659-1912

Plant Virginia Natives is a collaborative initiative engaging organizations, across Virginia’s coastal zone, piedmont and mountain regions, in state-wide and regional marketing strategies to increase the use and availability of native plants.

Questions, suggestions or comments about the initiative and this website?  
Please contact Virginia Witmer, Plant Virginia Natives Initiative Coordinator, at virginia.witmer@deq.virginia.gov .