Plant Northern Virginia Natives:
Regional campaign and guide for counties of Loudoun, Prince William, and Fairfax and cities of Alexandria, Arlington, Falls Church and Manassas.

Plant Northern Neck Natives:
Regional campaign and guide for counties of Lancaster, Northumberland, Richmond and Westmoreland

Plant Central Rappahannock Natives:
Regional campaign and guide for counties of Caroline, King George, Spotsylvania, and Stafford and City of Fredericksburg

Plant Capital Region Natives:
Regional campaign and guide for City of Richmond, and counties of Henrico, Hanover, Chesterfield, Charles City, New Kent, Powhatan, Goochland, Cumberland, and Amelia

Plant Hampton Roads Natives:
Regional guide (campaign to be launched) available for cities of Chesapeake, Virginia Beach, Norfolk, Hampton, Poquoson, Newport News, Hopewell, Colonial Heights, Petersburg, Emporia and counties of Prince George, Sussex, Surry, Southampton, Isle of Wight, James City, York, Greensville (eastern side) and Gloucester.

Plant Eastern Shore Natives:
Regional campaign and guide for counties of Accomack and Northampton.

Plant Ridge and Valley Natives:
Campaign under development and encompasses the counties of Frederick, Clarke, Warren, Shenandoah, Page, Rockingham, Augusta, Highland, Bath, Rockbridge, and Alleghany. The cities in this region include Winchester, Harrisonburg, Staunton, Waynesboro, and Lexington.

Plant Northern Piedmont Natives:
Regional guide (campaign to be launched) for City of Charlottesville and counties of Fauquier, Rappahannock, Culpeper, Madison, Orange, Greene, Louisa, Albemarle, Fluvanna, Nelson and Buckingham.

Plant Southern Piedmont Natives:
Campaign under development and will include the counties of Amherst, Appomattox, Bedford, Brunswick, Campbell, Charlotte, Franklin, Halifax, Henry, Lunenburg, Mecklenburg, Nottoway, Patrick, Pittsylvania, Prince Edward, and portions of Dinwiddie, Greenville and Sussex east of the fall line. The cities in this region include Danville, Lynchburg and Martinsville.

Plant Southwest Virginia Natives:
Regional campaign that encompasses the Roanoke and New River Valleys and includes the counties of Bland, Botetourt, Buchanan, Carroll, Craig, Dickenson, Floyd, Giles, Grayson, Lee, Montgomery, Pulaski, Roanoke, Russell, Scott, Smyth, Tazewell, Washington, Wise, and Wythe as well as the cities of Bristol, Galax, Norton, Radford, Roanoke, and Salem.

Don't live in the above regions?  To determine whether a plant is native to your county, go to the Digital Atlas of the Virginia Flora.   

Background on Regional Campaigns

Fact Sheet - Overview of Virginia Regional Native Plant Campaigns  (4 pgs, PDF)

Webinar - Partnering to Increase the Availability and Use of Native Plants (link to view December 2018 recording)
Virginia CZM Program and members of the Plant NOVA Natives steering team presented an overview of the regional native plant marketing model in a webinar for Master Naturalists about how they can volunteer with regional native plant marketing campaigns.

In 2008, Virginia CZM Program brought together a multi-partner team, representing many local partners, to create the Plant ES Natives: They’re Shore Beautiful Campaign.  The Plant ES Natives campaign has been a model for development of campaigns state-wide.

The growing state-wide initiative includes the following goals:

1. Increase the knowledge and use of plants native to the region, according to the Flora of Virginia.

2. Help landowners learn more about their property and the benefits of a native plant landscape and conservation landscaping, and how by planting natives they can impact the ecological diversity and sustainability of natural landscapes beyond their property, neighborhood, and community.

3. Engage with local garden centers in the region to promote the native plants they currently carry and to increase the supply and variety of the native plants they carry.

4. Engage with local jurisdictions on policies that could be strengthened in favor of native plant landscaping.   

Comments about Regional Campaign Efforts:

"This is a great project that should be emulated in every region across the state. My Master Gardeners use this book at each of their plant clinics across the County—great job!"- Adria Bordas, VCE Fairfax County

"We use this project and guide as an example of what successful Community Based Social Marketing looks like at our Community Based Social marketing workshops." - Amanda Rockler, UMD Sea Grant (and CCLC affiliate)

"I spent some time looking at your very well-designed and lovely website and the current version of Plant NoVA Natives publication. Kudos to you and your team for a job VERY well done!" - staff at the Lady Bird Johnson Wildflower Center

"This guide has beautiful photos. We want to create something similar, can we use the photos?" - Chris Meyers, Anacostia Watershed Society

"This has been a great project for the region and an excellent example of regional collaboration- will you come speak about it at our next commission meeting?" - Mark Gibb, Executive Director of NVRC

"This guide is perfect for when I'm working with homeowners on landscape designs." - Adele Kuo, Landscape Designer

"Plant NoVA Natives has really taken off, I'm impressed by how enthusiastic people are about it." - Kirsten Buhls, VCE Arlington County

“We couldn’t be more pleased with the level of interest the Plant NoVA Natives Campaign has received from people throughout the region,” comments Corey Miles, Northern Virginia Planning District Commission

“During a Native Plant Day at the store, sales more than doubled what they had anticipated,” says Janet Pawlukiewicz, formerly with the Northern Neck Chapter, Virginia Native Plant Society, and now championing the use of natives in the Hampton Roads region.

“Customers come in with plants circled in the (Northern Neck) guide and ask how they can get them,” one local retailer reported to volunteer campaign staff. The Rappahannock Record cited the guide as the “best regional catalog” in 2013.

A former member of the VNLA Executive Board expressed their gratitude: “Thank you again for getting a partnership in place to accelerate the availability, affordability and acceptability in the marketplace for Virginia grown, Virginia native plants in each physiographic region.”